Strategy & Trends

Strategy, ROI and trends in conversational AI for business: what works, what doesn't, and where customer service is headed.

Technical guide to Generative Engine Optimization: how to appear in ChatGPT, Perplexity, Claude and Gemini with llms.txt, schema and a live stack.
Klarna's AI mistake in customer service: 700 layoffs, 18 months of silent degradation, CEO-admitted reversal. Operational analysis from LATAM and the hybrid architecture that actually works.
AI resolves 80% of routine queries. But the remaining 20% becomes exponentially more important. Analysis with data from Gartner, Stanford-MIT, McKinsey and the Klarna case.
Most companies don't know if their chatbot makes or loses money. This 4-variable formula tells you in 10 minutes.
91% of customer service leaders are under pressure to implement AI. Discover the 5 trends reshaping GPT chatbots on WhatsApp in Latin America.