Strategy & Trends

Strategy, ROI and trends in conversational AI for business: what works, what doesn't, and where customer service is headed.

Show up in ChatGPT & Perplexity: 2026 GEO Guide

Show up in ChatGPT & Perplexity: 2026 GEO Guide

Technical guide to Generative Engine Optimization: how to appear in ChatGPT, Perplexity, Claude and Gemini with llms.txt, schema and a live stack.
Klarna laid off 700 humans for AI. Now it's rehiring.

Klarna laid off 700 humans for AI. Now it's rehiring.

Klarna's AI mistake in customer service: 700 layoffs, 18 months of silent degradation, CEO-admitted reversal. Operational analysis from LATAM and the hybrid architecture that actually works.
The Automation Paradox: Why Human Touch Costs More with AI

The Automation Paradox: Why More Artificial Intelligence Demands More Humanity

AI resolves 80% of routine queries. But the remaining 20% becomes exponentially more important. Analysis with data from Gartner, Stanford-MIT, McKinsey and the Klarna case.
How to Measure Chatbot ROI: 4-Variable Formula (2026)

How to Measure Chatbot ROI (The Formula Used by Companies That Renew)

Most companies don't know if their chatbot makes or loses money. This 4-variable formula tells you in 10 minutes.
AI Chatbots on WhatsApp 2026: 5 Key Trends to Watch

5 GPT Chatbot Trends on WhatsApp That Will Define 2026

91% of customer service leaders are under pressure to implement AI. Discover the 5 trends reshaping GPT chatbots on WhatsApp in Latin America.