It unified WhatsApp, email and social into one inbox, added AI agents, and grew individual sales 40% in a quarter. How an EdTech scaled without losing its personal touch.
How an ecommerce chatbot on WhatsApp sells, serves and retains. Catalog, payments, shipping, returns and Tiendanube integration. 2026 LATAM guide with AI.
AHT on WhatsApp isn't measured like a phone call. Industry benchmarks, the FRT+AHT+SL+ATA quartet and how to lower it with AI without hurting CSAT in 2026.
Monthly 250K cap, automatic pacing, and Red rating without immediate downgrade: Meta's 3 new 2026 rules that determine if your campaign delivers or pauses. Real operations with WABA.
CTWA converts up to 3X more than a landing page, but only if you capture the ctwa_clid, respond in under 30 seconds and close the funnel within the 72-hour window Meta opens after the click.
Klarna laid off 700 humans for AI. Now it's rehiring.
Klarna's AI mistake in customer service: 700 layoffs, 18 months of silent degradation, CEO-admitted reversal. Operational analysis from LATAM and the hybrid architecture that actually works.
Email recovers 4-6%. WhatsApp with AI reaches 22-28%. Real Meta-approved templates, the 4 LATAM anti-patterns and the concrete hybrid architecture for Tiendanube, Shopify or custom store.
Reclassified category, invalid formatting, aggressive language, prohibited links, sensitive data and hard new rules (>550 chars, >10 emojis, duplicates). What we see as a Gupshup partner.
